Equipment Sales Specialist
Full-time Position – West Coast

The Company
DENTALEZ is a dental supply company committed to providing state-of-the-art dental practice solutions for unlimited interconnectivity, choice, and control. A true dental pioneer, the company stands as an indispensable industry staple with over 100 years of experience in dental equipment. The company provides real-life solutions for everyday challenges in oral healthcare through a unique union of advanced technical expertise and rich practical experience. With unwavering top-level customer service and support, the company has securely established itself as a trusted supply partner in dentistry. #DentalProfessionals
The Position
Our Client is seeking a driven, consultative, and results-oriented Equipment Sales Specialist (DSX) to manage and grow sales across a newly configured five-state territory
encompassing Arizona, New Mexico, Utah, Colorado, and Wyoming. This field-based sales role is responsible for developing and expanding relationships with dental dealers, private practices, Dental Service Organizations (DSOs), community health centers, dental schools, and Group Purchasing Organizations (GPOs).
The successful candidate will promote a comprehensive portfolio of industry-leading dental equipment solutions, including operatory equipment, utility systems, handpieces, and nitrous oxide delivery systems. This is an exceptional opportunity for a motivated sales professional who thrives in a highly autonomous environment, enjoys building market presence, and is energized by the challenge of growing business within a competitive landscape.
Duties & Responsibilities
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Develop and execute strategic territory plans to drive sales growth, increase market share, and expand business opportunities across the assigned region
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Identify, qualify, and pursue new business opportunities through proactive prospecting, account development, and consultative selling
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Build and maintain strong relationships with dental dealers, key accounts, DSOs, GPOs, and clinical decision-makers
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Present, demonstrate, and consult on dental equipment and technology solutions to support customer needs and business objectives
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Conduct product evaluations, equipment consultations, and customer presentations to drive engagement and sales success
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Develop proposals, negotiate pricing, and close sales opportunities while consistently achieving revenue objectives
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Manage the sales pipeline, forecast territory performance, and maintain accurate CRM reporting and sales activity tracking
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Collaborate with dealer representatives and distribution partners to identify opportunities, execute joint sales initiatives, and drive revenue growth
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Deliver exceptional customer service throughout the sales cycle, ensuring successful implementation, customer satisfaction, and long-term account retention
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Monitor market trends, competitive activity, and customer feedback to identify growth opportunities and provide strategic insights to leadership
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Represent the company at industry trade shows, customer events, training programs, and professional conferences while serving as a trusted product expert
Supervisory Responsibilities
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No immediate direct reports
Skills & Qualifications
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Bachelor's degree or equivalent combination of education and professional
experience -
Proven success in outside sales, territory management, or business development
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Strong consultative selling, presentation, and relationship-building skills
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Ability to work independently and manage a large geographic territory
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Strong organizational, planning, and time-management abilities
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Proficiency with CRM systems and Microsoft Office applications
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Valid driver's license and ability to travel extensively
Preferred Experience
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Experience selling dental equipment, dental technology, medical devices,
healthcare capital equipment, or related products -
Experience working with dental dealers, DSOs, or healthcare organizations
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Familiarity with complex sales cycles involving multiple stakeholders
Work Environment
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On-site Position located in one of the following states: Arizona, New Mexico, Utah, Colorado, Wyoming
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Preferred home base in Arizona or Colorado
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Approximately 50–60% travel throughout the assigned territory
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Overnight travel required
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Attendance at customer meetings, dealer visits, trade shows, and industry events
Compensation
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Position offers a Base Salary of $70,000 annually
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Total Target Earnings: $140,000 – $225,000+
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Uncapped Commission Structure
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Additional earning potential above plan
Certificates, Licenses, Registrations
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None required
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
This company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Perks of the Job
Health Benefits
Comprehensive healthcare coverage including medical, dental, and vision insurance to support your health and well-being at every stage of life
Financial Benefits
Participate in the company's 401(k) retirement savings plan with employer matching, helping you invest confidently in your future
Life Insurance Protection
Company-sponsored life insurance coverage provides added financial security and peace of mind for you and your loved ones
Income Protection
Access Short-Term Disability (STD) and Long-Term Disability (LTD) coverage designed to help protect your income during unexpected life events
Career Development
Grow your expertise and advance your career with opportunities to contribute to innovative products, strategic initiatives, and cross-functional leadership projects



